News

One of the things we are always trying to do is remain focused on where our message is heard first. As we began to reveal the technology to the world at the end of 2019, we became aware of the StadiumBusiness Summit that will take place at Emirates Old Trafford on April 21st – 22nd this year. It’s just down the road from GroundWOW Global HQ which technically makes it a home game for us, but that is not really why it caught our eye. SBS (as it is regularly referred to) attracts an extremely high-calibre audience of highly relevant...

It has been a couple of weeks since our return to work after Christmas break and we have already been racking up a few miles in the new decade. First week back it was London ahead of travelling a bit further last week to attend the 31st Sports Turf Managers Association exhibition in West Palm Beach, Florida. It has been a couple of weeks since our return to work after Christmas break and we have already been racking up a few miles in the new decade. First week back it was London ahead of travelling a bit further last week...

After six months of slowly revealing GroundWOW to our intended audience, it is even clearer that the market for a cost-efficient, super-convenient and high technology solution for ground printing is significant. In and among all of the excitement, sometimes the “challenge” with disruptive tech is to remain focused on your target market due to the sheer range of possibilities for its application. At GroundWOW, our initial, absolute commitment lies in sport. Ultimately, global brands want to be seen on a global stage and the desire of brands to associate with sport (and the investment that comes with that) appears to...

When disruptive technology comes along, people are sometimes fearful of the change it might bring to their established routines. It might require new learning or it might be complicated to understand and it might just be easier to carry on doing things the “old” way. That is precisely why at GroundWOW we start with the end-user experience in mind. In fact, we pride ourselves on how simple we make your interaction with our technology and GroundWOW SFX is no different. A lot of our early marketplace momentum is the result of a really simple (but supremely powerful) proposition.   Anybody...