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After six months of slowly revealing GroundWOW to our intended audience, it is even clearer that the market for a cost-efficient, super-convenient and high technology solution for ground printing is significant. In and among all of the excitement, sometimes the “challenge” with disruptive tech is to remain focused on your target market due to the sheer range of possibilities for its application. At GroundWOW, our initial, absolute commitment lies in sport. Ultimately, global brands want to be seen on a global stage and the desire of brands to associate with sport (and the investment that comes with that) appears to...

When disruptive technology comes along, people are sometimes fearful of the change it might bring to their established routines. It might require new learning or it might be complicated to understand and it might just be easier to carry on doing things the “old” way. That is precisely why at GroundWOW we start with the end-user experience in mind. In fact, we pride ourselves on how simple we make your interaction with our technology and GroundWOW SFX is no different. A lot of our early marketplace momentum is the result of a really simple (but supremely powerful) proposition.   Anybody...

After five years in a top secret R&D environment, GroundWOW® SPECIAL FX finally launched to the world in October 2019. The world famous Saltex exhibition was the setting for a global reveal with organisations flying in from around Europe and further afield to get eyes on a technology that is already making serious noise on industry grapevines. The founding mission of the company was to make printing on ground as easy as printing on paper and that is exactly what the company has done. GroundWOW® SPECIAL FX can print any logo, any colour, any size, on any surface. Deployable in...