Autonomous technology innovators, GroundWOW, are ready and raring to go at STMA (Sports Turf Management Association). The annual conference and exhibition brings together turf industry professionals from across the globe and this will be GroundWOW’s debut as an exhibitor.
The UK-based technology start-up are the creators of the world’s first full colour autonomous stadium ground printer, aimed at enabling stadia and venues to activate and monetise underutilised real estate by connecting brands to land.
GroundWOW visited the last STMA event in January 2020 and have been desperate to return ever since. “It’s exciting to showcase our autonomous ground printing capability to the world’s major market. Everybody knows about scale in the U.S and whether it is activations for mega brands or delivering world first tech into key target sectors like NFL or motorsport, the opportunities are immense” commented GroundWOW’s Chief Commercial Officer, David Pritchard.
With a footprint being rolled out across four continents, STMA is a great way to kick off 2022 for the technology innovators and is just a glimpse of the exciting year ahead for GroundWOW.
“It’s all part of what we consider the missionary work – taking a new technology to an expectant market and walking through how it works in such a breadth of use-cases” continued Pritchard. “We have a brilliantly busy year ahead and STMA is a fantastic way to start”.
GroundWOW will be exhibiting their SFX Pro system which creates high resolution logos and imagery in extraordinary detail. It is an intuitive system that gives stadium owner-operators the keys to unlock the significant value of their own real estate. This is something that visitors will be able to see and experience first-hand at the planned live demonstration in STMA week.
In December 2021, GroundWOW were announced as winners of the Innovation Award at the globally profiled TheStadiumBusiness Summit 2021; a world leading stadium technology showcase held at The Emirates Old Trafford stadium in Manchester, UK.
STMA takes place from January 17th to 20th 2022 at Savannah Convention Center in Savannah, Georgia.