GroundWOW fleet deployed in York for annual rugby league event.
In May, GroundWOW assisted the York LNER Community Stadium team in preparing their pitch for the Rugby League Summer Bash Weekend. Eight high-impact rugby league games would be played over the weekend so the stakes were high for our autonomous robotic fleet to deposit high quality images that could hold up to the level of play.
20 prints later, 12 sponsor logos were on the ground, including league sponsor Betfred and sponsors David Lloyd and LNER. The team noted that the gradient Betfred logos were a true testament to our robot’s capability especially looking through the broadcast’s camera where the logos looked crisp and sharp.
The end result was a clear example of the excellence of our technology being able to completely transform a pitch into a sponsorship asset to activate and our team appreciated the forward-thinking and innovative sides of both the York Stadium Management team and the rugby league.