GroundWOW, creators of the world’s first autonomous full colour stadium ground printer, are delighted to share news of their recent appointment as Official Ground Printing Supplier of Tottenham Hotspur.
The North-West based technology outfit has worked with Tottenham Hotspur to deploy autonomous robotic technology for pitchside printed branding for the Club’s partners. GroundWOW’s work is regularly seen on live Premier League match broadcasts seen in almost 200 territories worldwide.
The collaboration began when Spurs expressed an initial interest in delivering high-definition printed logos along their pitchside run-off areas. Operating regularly in tight windows of opportunity and for an asset like this, there is a heavy emphasis on print that dries quickly, demonstrates enormous durability and remains simple to remove. Not forgetting the challenge of running autonomous EVs along a full-length gradient while still creating something that looks perfect.
“We have always said, in a technology journey like ours, your best conversations begin with potential partners who are firmly focused on innovation. It is partners who see the many benefits that new technology brings, and we felt that immediately with Tottenham Hotspur. When our paths first crossed, the initial meeting was at the training ground which is an incredible venue in its own right. Then, as most people know, it is when you first set foot in the actual stadium that your mind is well and truly blown” said David Pritchard, Chief Commercial Officer at GroundWOW.
“When it comes to somewhere to bring our technology, it is hard to imagine anywhere better than the most technologically advanced stadium in the world. To then sign a multi-year agreement at a venue like this has been a terrific experience from start to finish. It is also the latest endorsement of our technology that is growing a very serious reputation with tier one organisations in sport around the world”.
As with anywhere else you might see GroundWOW, the responsibility of being somewhere special is taken very seriously. A big part of that has been to fit seamlessly into a stacked schedule, especially at a multi-purpose venue like Tottenham Hotspur Stadium.
“GroundWOW is an industry leader in its field and we have already enjoyed a first-hand experience of its world class technology. We are thrilled to be working with them to help further enhance the pitch-side branding at our Stadium”, said Gary Lee, Stadium Grounds Manager at Tottenham Hotspur.
