Autonomous technology innovators, GroundWOW, made a palpable impact at their SFMA (Sports Field Management Association) debut. The conference and exhibition brought together sports turf industry professionals from across the globe and was a chance for GroundWOW to showcase their world first capability.
The UK-based technology start up are the creators of the world’s first full colour autonomous stadium ground printer, aimed at enabling stadia and venues to activate and monetise underutilised real estate by connecting brands to land.
GroundWOW exhibited their SFX Pro system which creates high resolution logos and imagery in extraordinary detail. It is an intuitive system that gives stadium owner-operators the keys to unlock the significant value of their own real estate. This is something that visitors were able to see and experience first-hand at the live demonstration at The Westin Savannah Harbor Golf Resort & Spa.
“It was a superb week at SFMA not least the amazing response to the live demo”, commented GroundWOW’s Chief Commercial Officer, David Pritchard. “It was a pleasure to invite and talk with industry leaders from across the country and share their excitement and enthusiasm for GroundWOW’s capability.” Whilst the expo team were hosting the demo, the GroundWOW UK HQ team were busy creating a print to celebrate the association’s rebranding from STMA to SFMA, showcasing how fast the turnaround can be with the ground printer.
With a footprint being rolled out across four continents, the conference was a great way to kick off 2022 for the multi award-winning technology innovators and is just a glimpse of the exciting year ahead for GroundWOW. The conference coincided with the announcement of GroundWOW’s new US Head of Sales, Sid Beighley, who has an extensive knowledge of the US sports turf market. “Having Sid onboard is an exciting development for GroundWOW as everybody knows about the scale in the US”, continued Pritchard. “Whether it is activations for mega brands or delivering world first tech into key target sectors like NFL of motorsport, the opportunities are immense here.”
In December 2021, GroundWOW were announced as winners of the Innovation Award at the globally profiled TheStadiumBusiness Summit 2021; a world leading stadium technology showcase held at The Emirates Old Trafford stadium in Manchester, UK.