GroundWOW: The World’s First Full-Colour Ground Printer Revolutionising Sports, Sponsorship, and Print Technology
When it comes to game-changing technology in sports partnerships, field artistry, and the wider print industry, GroundWOW has achieved a true world first. Far beyond being just a ground printer for logos on grass, GroundWOW is redefining what’s possible by delivering full-colour, photo-realistic printing directly onto natural and artificial surfaces.
For decades, sports field branding has been restricted to block colours, stencil based logos, or painstakingly hand sprayed artwork. This meant sponsors, clubs, and event organisers had to compromise on design detail, colour accuracy, and sustainability. GroundWOW’s robotic ground printing technology removes those barriers, opening up an entirely new era of sponsorship activation, sports field artistry, and precision printing.
A World First in Sports Sponsorship Activation
For sports partnerships teams, delivering brand activations that stand out is a constant challenge. Traditional sports field logos—whether for Premier League football, rugby, cricket, or even US sports—have relied on block colours and stencils. GroundWOW changes the game with the ability to print every pixel of an image in full colour, whether it’s a sponsor’s logo, a detailed photograph, or a complex design.
This means sponsors can showcase their brand with photographic quality, creating more engaging and memorable in-stadium experiences and generating stronger fan engagement. The ability to print photo-real activations directly onto grass offers unmatched opportunities for sponsorship ROI and brand differentiation.
The New Era of Sports Field Artistry
For sports field artists, GroundWOW represents a technological breakthrough that complements and elevates their craft. Traditionally, artists have relied on hand spraying techniques to replicate gradients, shadows, or fine details. This process is time-consuming, labour intensive, and results in excessive paint volumes that negatively affect grass health and regrowth.
GroundWOW’s unique spray management system ensures only the required paint is applied, pixel by pixel. By matching the exact paint formulation needed for each element of the design, paint consumption is dramatically reduced—a sustainability win for groundskeepers and stadium operators alike. For sports field artists, this means more time focusing on creativity and less on manual correction, overspray, or stencil clean-up.
Disrupting the Print Industry
While GroundWOW is transforming sports, its implications for the print industry are just as groundbreaking. Traditionally, printing technology has been confined to paper, textiles, or digital formats. GroundWOW brings = large-format, full-colour printing technology to the natural environment something never before achieved at scale.
Its proprietary print management software doesn’t just reproduce images; it intelligently analyses them, formulates the exact paint colours required, and manages the application process with precision. This places GroundWOW at the intersection of digital print innovation, robotics, and environmental sustainability, offering an entirely new category within the global print market.
Why GroundWOW Matters
- For Sports Partnerships: Create photo real sponsorship logos and activations that deliver better ROI and deeper fan engagement.
- For Sports Field Artists: Access a tool that elevates artistry, reduces manual workload, and preserves turf health.
- For the Print Industry: Witness the arrival of the world’s first full-colour = ground printer, expanding the = boundaries of print technology into live sports environments.
They said this was impossible
GroundWOW is not just another piece of stadium equipment—it’s a pioneering technology that unites sports partnerships, sports field artistry, and the global print industry. By offering full-colour, photo-real ground printing that saves paint, preserves grass, and elevates branding possibilities, GroundWOW has set a new benchmark for what’s possible in sports sponsorship
activation, creative field artistry, and cutting-edge print technology. With its pixel-perfect precision, sustainable performance, and world-first innovation, GroundWOW is the future of sports branding, stadium advertising, and live event printing.
